Meet the team behind British African Alliance Ltd
Behind every successful organisation is a passionate, experienced, and trusted team committed to delivering meaningful impact across global markets.
Mohammad Fayaz Dastjerdi
Partner & Chief Executive Officer (CEO)
Mohammad provides strategic leadership and direction for British African Alliance Ltd, overseeing global partnerships and market expansion. With experience in cross-continental trade across the health, wellness, and beauty sectors, he is committed to building trusted supplier and distributor networks and improving access to high-quality products in emerging markets.
Shahram Sadeghi
Partner & Chief Operations Office (COO)
Shahram oversees day-to-day operations, logistics, and supply-chain management, ensuring compliance with international standards across multiple markets. With over 20 years of experience in health, beauty, and FMCG distribution across the Middle East, he has held senior leadership roles with globally recognised brands including Pond’s, Dove, Avène, Galenic, Klorane, Ducray, Adidas, and Rimmel. He brings deep expertise in product sourcing, regulatory compliance, and building high-performing international distributor networks.